Factana is a leading Industry 4.0 Solution and Industrial Apps provider based out of Bengaluru and Chicago, USA. We are in the mission of transforming industries with digital solution using IoT and AI technologies. Fogwing is our Industrial Cloud with users from 90+ countries across the world, who are experimenting various Manufacturing solutions. We are continuously investing in innovation and product development to become leader in this space.
We are seeking a dynamic and results-driven Product Marketing Executive to join our growing team. The ideal candidate will play a pivotal role in developing and executing strategic marketing plans to drive the success of our products in the market. As a Product Marketing Executive, you will collaborate with cross-functional teams, including product development, sales, and marketing, to create compelling and effective campaigns that resonate with our target audience.
Location:
Chennai (Work from Home)
Graduation:
BE / B.TEch & MBA in Marketing
Role & Responsibilities:
- Conduct in-depth market research to understand customer needs, industry trends, and competitive landscape.
- Develop and refine product positioning and messaging that effectively communicates the unique value proposition of our products.
- Craft compelling narratives and stories to differentiate our products in the market.
- Drive successful product launches by coordinating all marketing activities, including collateral development, digital marketing, and public relations.
- Create and manage marketing collateral, including product datasheets, case studies, and sales presentations.
- Write technical contents for various channels, such as blogs, white papers, and social media newsletters.
- Conduct webinars, demo videos to showcase the product capabilities.
- Provide training and support to the sales team on product positioning and key messaging points.
- Plan, execute, and measure integrated marketing campaigns to generate awareness, drive demand, and accelerate sales growth.
- Monitor campaign performance and optimize strategies based on key performance indicators.
- Identify and cultivate customer advocates to participate in case studies, testimonials, and other marketing activities.
- Leverage customer success stories to strengthen product positioning and build credibility.
- Willing to work in Manufacturing Domain.
Qualification Required:
- Minimum 1 year of experience required in product marketing
- BE / B.Tech / MBA in Marketing required.
- Experience in tech startup is a big plus.
- Strong communication skill in reading, writing, speaking and presentation.
- Strong analytical thinking and exposure in Software / Hardware Technologies.
Please note that due to high volume of applications, we may not reply to all submissions. Only qualified candidates will receive email response and call.
Send your resume to : [email protected]